Nedbank wanted to showcase their range of merchant payment solutions and leading digital products in a visually striking away - departing from the standard printed brochure. In order to do this, we came up with a double-sided insert that had quick reference tabs for each product housed in a unique carrier.
What this allowed was not only easy transportation for Nedbank merchant salespeople when visiting clients, but also meant that 'unpacking' these inserts was specific to client needs as well as incremental - there wasn't an overload of information, but rather an easy-to-digest piece of communication with sharp copy and well-aligned visuals.
