Emeral Value switch

Project description

GEMS wanted to introduce a new medical aid option during their year-end option switch period at the end of 2016. The option, Emerald Value, was introduced via an integrated, multi-channel campaign with a USSD platform as one of the primary mechanisms to drive enrolment on this option. We adopted a phased approach which included emails and MMSs to members, followed by awareness emails to staff and finally a strong social, digital and radio drive with printed collateral as support.

Project details

Client: GEMS
Date: 2016/7