Careers direct marketing pack

Project description

Competing with several other lenders in a crowded marketplace, Nedbank Personal Loans constantly needs to push their product offer among other strong ‘loan’ messages. To help increase uptake and retention of clients, our creative homed in on the parent/child relationship and built from the insight that every household is unique and has a unique set of dreams or aspirations surrounding their child’s future.

Project details

Client: Nedbank
Date: 2019